CanPrev
A naturally informed audience
Sure, we might grab a supplement off the shelf because we read a buzzy article or saw a flashy ad, but Canadian natural health company CanPrev is all about the science—and believes its customers deserve to know it, too. That’s why the company publishes primers on its most popular products: thick booklets, available online and in stores, telling you everything you ever wanted to know (and everything you never thought to wonder) about a particular vitamin or supplement, featuring engaging, easy-to-understand-but-never-dumbed-down prose and charming illustrations.
believes you deserve to know the science .
believes that its customers don’t just grab supplements off the shelf because they read some buzzy article or saw some flashy ad.
CanPrev gives its customers a lot of credit. The Canadian natural health company believes that they don’t just want to grab vitamins and supplements off the shelf because they saw an ad or read an article, but that they want and deserve to understand the science behind them. Why do vitamin
the best about its customers: that they not only want to maintain their health in a , natural ways
want to takes a high view of its customers The company
I had the pleasure of writing CanPrev’s deep-dive primer on collagen, one of this century’s most ballyhooed supplements. Does collagen actually deliver on its marketing’s lofty promise to restore youthful vibrancy to skin, joints, and bones? To answer this, I immersed myself in scientific and medical journals, taught myself the rudiments of biochemistry (no small feat for this humanities grad), then used my swimming brain to
turned my newfound knowledge into a winsome, well-argued, 80,000-word . Whew!
became a student of biochemistry, drinking Because CanPrev values science so highly, I
Medical and science journals,
I’ve been the lead contributor on Indiescreen since 2017. Working closely with the CMPA communications team, I help shape each issue’s direction. Then I conduct interviews, do my research, and write the majority of the magazine’s editorial content—long- and short-form articles, news pieces, Q&As, and the message from the CEO—all under pressing deadlines and always with both of the magazine’s audiences in mind. Below are just several examples of my work for Indiescreen.
It’s an honour! In 2025, Indiescreen received several nominations from the National Magazine Awards: B2B, including Best Issue.
On the eve of its final season, the team behind Schitt's Creek's unprecedented success gets wistful
Nearly two decades after Atanarjuat: The Fast Runner, Nunavut's film and TV scene is punching well above its weight
Sustainable productions benefit the environment—and the bottom line
Catherine Tait, the first female president and CEO of the CBC, talks content, choice, and change at Canada's pubcaster
Spin Master Entertainment's über-popular property PAW Patrol is on a course of world domination
As director of the Indigenous Screen Office, Jesse Wente takes aim at Canadian culture
Drawing a straight(ish) line from SCTV to many landmark shows, past and present
To creative an immersive experience, VR creators must unlearn everything they know about filmmaking
A website that works
The CMPA represents media producers at the cutting edge of technology, but its own website was frozen in a past decade: clunky, unattractive, and overloaded with information that was frustratingly difficult to find. I sifted through hundreds of pages of content to pull out what users needed to see, massively streamlined the site architecture, and rewrote the entire site in web-friendly language. The CMPA now has a website its members can be proud of: one that showcases the amazing work they do in film, TV, and digital media, while letting them find the information they need—from labour agreements to internship applications—quickly and painlessly.
The CMPA website allows members to access resources quickly, and lets others delve into Canada's vibrant production industry