Teva Canada
Spotlighting extraordinary employees
One way to tell a company is great to work for? Long-tenured staff. At Teva Canada (the Canadian subsidiary of Teva, the world’s largest manufacturer of generic drugs), it’s not uncommon to find employees who’ve been thriving there for many years, even decades. What keeps them motivated and passionate about their work? I had the privilege of sharing some of their stories and expertise on the company website, in first- and third-person formats.
After 25 years in the pharmaceutical industry, this director refuses to stop learning
A mixture of gratitude and curiosity helps this senior director find motivation around every corner
What started as a one-year contract has turned into a long and fulfilling career at Teva Canada
Over-the-counter guidance for pharmacists
Teva Canada prides itself on its commitment to Canadian pharmacists. The company is constantly finding ways to make it easier for pharmacists to give patients the very best care. I worked on an extended email campaign to pharmacists (several examples below), letting them know about Teva programs that are available to them, how these programs can grow their practice and help their patients, and how to access them—all in a single-page format that respects the pharmacist’s busy schedule.
Targeted email advertising a comprehensive osteoporosis education and care program
Targeted email advertising a checklist that simplifies interactions with patients
Targeted email advertising a program that helps smokers quit for good